Begin. Beside. Beyond.

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We are a 100% privately owned financial planning business based in Barangaroo, Sydney. Passionate about helping our clients achieve financial freedom, we work with private individuals, helping them define their goals and work towards them in a long term, mutually beneficial partnership.

Everyone has a different financial journey. We pride ourselves in working closely with our clients to define their individual goals and evaluate trade-offs in order to develop a plan that helps our clients achieve their desired lifestyle and provide peace of mind knowing that the financial house is in order.

We approach financial advice holistically as there is no one individual component that can make all the difference. Disciplined savings, regular spending patterns, tax efficient structures, a sound investment approach, protection in case of unexpected events – your financial life is made up of a large number of individual elements and variables that all need to be orchestrated into a cohesive bigger picture and aligned behind the objectives you would like to achieve. Accordingly, we work best with clients who are committed to consistently work towards their desired long-term outcomes and who would like us to be their partner on their financial life journey.

Being a privately owned business, we have no vertical integration or ties with any product provider, and we operate on a fixed fee basis with strictly no commissions, volume payments or any form of remuneration other than the fixed fees agreed with our clients.

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We provide holistic financial planning advice including wealth management, superannuation and retirement planning, balance sheet structuring, cashflow management, portfolio construction, personal risk management, entity management and estate planning.

Superannuation & Pension Advice

The superannuation system plays an important role in most individuals’ wealth creation and preservation journeys. Understanding the tax benefits of super and maximising those while balancing accessibility of funds in younger years, or careful drawdown in retirement years, will often form a key part of strategic planning.

investment management

We have detailed discussions with our clients around their short, medium and long term objectives in order to ensure that a sound investment approach is chosen that balances risks and outcomes. We take the ‘daunting’ out of the wide landscape of available investment possibilities and carefully construct actively managed portfolios based on sound investment fundamentals and highest quality research from independent research houses. We always encourage taking a steady, long term investment approach and ignoring the ever increasing short term noise in markets.

Cashflow Management & Budgeting

An often underestimated part of both the wealth creation and wealth preservation stages of life is the development of sustainable and regular spending habits. We assist our clients with evaluating their spending levels in the context of their financial circumstances, and help them set and meet agreed levels of spending. This often represents one of the most important components of a steady wealth creation path, or of a long term sustainable income drawdown path in retirement. It also means that you do not need to earn high levels of income in order to be successful in wealth creation, as savings capacity is simply the difference between income and outgoings. Careful planning and the disciplined forming of good habits is a key contributor to your wealth creation.

balance sheet structuring

We assist with painting a holistic picture of your balance sheet in terms of assets and liabilities. Not all debt is bad debt, some may be tax effective and a useful element in your overall strategy. Bad debt however, or tax ineffective debt, is often best reduced as quickly as possible, and we will assist with strategies in order to do so.

Estate planning

We know it may be uncomfortable to think through a worst case scenario caused by an accident or illness, but the impact such an event can have on your loved ones cannot be understated. It is hence important to think through such events in order to put adequate structures and control of assets in place, and ensure that the right assets go to the right beneficiaries. Once in place, sound estate planning arrangements can provide you with peace of mind for all eventualities.

personal protection

Similar to estate planning, personal protection is a topic that requires you to consider adverse health events and the implications they can have on yourself and your family. We will assist you with thinking through the various possible scenarios, identify where you may have a shortfall that requires protection and provide you with options to consider to protect this gap. Personal insurances always have an opportunity cost in form of premiums, and we are very conscious of those costs in our recommendations. Our 100% commission-free advice provides you with the peace of mind that we will find the right balance between cost and benefit for your individual circumstances.

Entity Management

Depending on your financial circumstances it may make sense to think about structures such as family trusts, companies, self-managed superfunds or partnerships, in order to benefit from asset protection levels or tax environments that are different to having investments in your personal names. This may or may not make sense for you, and we will have detailed discussions around the advantages and disadvantages of considering such structures where appropriate.

Warning: The information contained herein is of a general nature only and does not constitute advice. You should not act on any information without considering your personal needs, circumstances and objectives. We recommend you obtain professional financial advice specific to your circumstances.

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Imke Reifarth is the principal of Beside Advisory and a Certified Financial Planner®, who has a decade of experience in helping private individuals along their wealth creation and wealth preservation journeys.

She came to Australia in 2005 on a Postgraduate Scholarship from the German Academic Exchange Service (DAAD) funded by the German Federal Ministry of Education and Research to complete her MBA degree majoring in Finance. She then spent four years at Macquarie Bank gaining comprehensive insights in the areas of superannuation, investment platforms, risk management and compliance, before becoming a financial adviser in 2011. Since then she has worked in boutique advice firms helping private clients with their financial life journeys.

Life-long learning both in her profession and her personal life are very important to Imke. Accordingly, she is an avid reader of all things non-fictional, a student of The Photography Institute, she is Microsoft 365 IT certified, embraces technological innovation and is a hobby student of science and engineering.

She also has a passion for travel, exercises as much as time permits, and believes in giving back. Accordingly, she is a long term supporter of Amnesty International and completed the 100km Oxfam Trailwalker to raise funds for projects to end poverty around the world.


  • Certified Financial Planner®
  • Master of Business Administration (University of Technology, Sydney)
  • Master of Arts (University of Siegen, Germany)
  • Financial Adviser Exam Certified (Financial Adviser Standards and Ethics Authority)
  • Ethics & Professionalism in Financial Advice (Kaplan)
  • Advanced Diploma of Financial Planning (Kaplan)
  • Self Managed Super Funds (Kaplan)
  • ASX Accredited Listed Products (Kaplan)
  • Finance & Mortgage Broking (Kaplan)

Imke is an Authorised Representative (no. 1004451) of Sentry Advice Pty Ltd (AFSL 227748), a member of the Financial Planning Association of Australia (FPA), a registered Tax (Financial) Adviser (no. 26121644) with the Tax Practitioners Board, and a NSW Justice of the Peace.

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We are very pleased to have entered into an agreement with Sentry Advice as our licensee of choice.

Sentry Advice has no ownership stake in our business and does not receive any share of our revenue. We have engaged Sentry as an external service provider for their licensee services on a fixed fee basis.

This allows our business to operate under Sentry’s Australian Financial Services License and provides us with one of the most comprehensive licensee offerings in the industry including regulatory compliance and technology support. As part of Sentry’s robust compliance and governance framework, Sentry oversee our operations to ensure highest standards of compliance are met at all times.

Sentry does not offer any in-house investment products and operates under an open APL (Approved Product List) model as part of their unequivocal commitment to be free from conflict and institutional influence. This means Sentry is entirely agnostic with regard to platforms or products their member firms recommend, as long as all recommendations are based on highest quality research and are in the best interest of their clients.

Sentry Group were announced by Core Data Research, an independent market research firm, as a 2019 Licensee of the Year winner and again a top three finalist in last year’s 2020 Awards (see here). The awards recognise the exceptional service and value Sentry provides to the advice businesses it supports.